1 October 2018
In this Special Edition, The History of Whoo’s most celebrated anti-ager, the Bichup Self-Generating Anti-Aging Ja Saeng Essence celebrates its 10th anniversary dressed in the Empress’ court finery.
The Ja Saeng Essence’s 10th Special Edition (2018) showcases artisanal craftwork inspired by the Hongwonsam and Nokwonsam, elegant court dresses worn by the Korean Empresses to enjoy the beautiful gardens of Mount Ami in the Gyeongbokgung Palace.
Beautiful applique for the beauty elixir it holds within- a precious secret handed down through generations of the Royal Courts – a remedy for skin that allows it to self-diagnose and self-generate. For skin that is smooth, firm and radiant with health. It is the must-have range because it provides the skin with energy for future repair. For holistic skincare, it is also recommended to include other ranges of products from The History of Whoo into the regime that targets the respective concerns.
Bichup Self-Generating Anti-Aging Essence, also The History of Whoo’s worldwide best-seller, with 5 million bottles sold worldwide since its launch (as of 2017), does not just fill in the void. Similar to the concept of traditional Chinese medication of treating an illness from the root of the problem, it effectively helps the skin to recognize its own weaknesses and induce cellular activities for self-repair, targeting the core issues.
As a part of The History of Whoo’s signature regenerative Bichup line, not only does the Bichup Self-Generating Anti-Aging Essence contain the signature Gongjinbidan Complex (comprises of 6 oriental herbs), which balances and improves Qi and blood circulation for good skin health, it also contains the following supporting formulas:
Direction of use: After the application of a suitable toner and lotion, apply an appropriate amount of Bichup Ja Saeng on the entire face and lightly massage for better absorption. For maximum anti-aging effect, use it with Bichup Soon Hwan Essence.
“I have been using the Bichup Self-Generating Anti-Aging Essence for 3 years now and my complexion has never been better. I used to have very uneven skin tone and with blemish marks, and these have subsided ever since I start on this essence. The other thing I love about the essence is the texture – the way it adheres to my skin is very unique and it absorbs almost immediately.”
Enqi Tan, 23 years old
“Troubled with lines and patchy skintone, I never had the confidence to go barefaced even on a nonworking weekend until I tried on the Bichup Self-generating Anti-aging Essence! Within 1 week of use, I could see great improvement to my skintone, It is no longer patchy and even glows from within even with no base makeup on! The smile line along my lips have also lightened with everyday use. Absolutely loving this essence. Have already fully used up 3 bottles and counting!”
Clarice Lee, 34 years old
“Always a believer of Traditional Chinese Medicine (TCM), the Bichup Self-Generating Anti-Aging Essence tunes with my beliefs and is one that is unparalleled. The self-regeneration properties in the Essence is impeccable and worthy of its acclaims.”
Sharon Quek, 56 years old
The Bichup Self-Generating Anti-Aging Essence Special Edition is available at all The History of Whoo counters in TANGS at Tang Plaza and VivoCity, and at Takashimaya Department Store from September 2018 onwards.