Achieving Korean Beauty with Bichup Ja Yoon Cream

The secrets of ancient Korean royal court beauty are now within your reach with The History of WHOO’s stunning premium beauty care range. Bichup Ja Yoon Cream is one of the featured products of our signature Bichup Ja line of products. Whether you’re looking for regenerative solutions or healthier, brighter skin, the Bichup Ja Yoon Cream could be the perfect answer to your skin-moisturising needs.

About The History of Whoo

The History of Whoo is a luxury product line commissioned by the National Government of Korea. Developed by LG Household and Healthcare, the brand was launched in 2003. The History of Whoo’s product vision is based on the principle of skin self-regeneration and ancient Korean royal court ingredients, and it combines the best of ancient tradition with modern science. We support modern women with achieving beauty and skin health through self-care, and draws on ingredients used by Korean empresses as well as modern skincare formulation technologies.

Products in our range are formulated using exotic ingredients not commonly found in other beauty products. For example, squalane is used to restore proper balance of skin oils, while caterpillar fungus extract is valued for its anti-inflammatory properties. You might find velvet extract in a product to help with skin-regeneration, while ginseng root extract is added for anti-aging, toning, and clearing properties. Ginger root is also used to support the skin’s ability to heal.

Bichup Ja Yoon Cream: ingredients and features

Based on 800-year-old imperial recipes, The History of Whoo Bichup Ja Yoon Cream boasts anti-aging properties. However, this product is known for being a multitasking cream for a reason, as it enhances the radiance of your skin while addressing wrinkles, fine lines, and dullness.

In addition to the three vital ingredients in Bichup Ja Saeng Essence (Gongjin Bidan, Gyeongok Bidan, Cheongsim Bidan), Bichup Ja Yoon Cream contains Chojahabidan (Ja Saeng Powder). Ja Saeng Powder is made from six Asian herbs and it could enhance the self-regeneration properties of your skin to help you achieve a brighter, healthier appearance. Cornelian Cherries, Acanthopanax Root Bark, Asparagus Root and Wild Thyme are some of the other ingredients in this rich and healing cream.

Featured ingredients

The History of Whoo Bichup Ja Yoon Cream uses a unique formulation to moisturise your skin and activate its regeneration properties.

  • Cho Jahabidan – Made from plant placenta, this derivative pinpoints skin weaknesses to activate cellular repair. It reflects WHOO’s commitment to targeting the skin’s self-healing properties to give you more beautiful skin.
  • Gongjin Bidan – This herbal medicinal formula is designed to address premature ageing and wrinkles.
  • Cheongsim Bidan – Cheongsim Bidan is a herbal formula is designed to help the skin’s detoxification processes to give you healthier skin.
  • Jayunbidan Complex – Bichup Ja Yoon Cream also contains three powerful ingredients to enhance skin self-regeneration. Cordyceps (Ja Yoon Silk), deer antler collagen, and aloeswood are unusual ingredients used by the ancient Korean courts. They could speed up cellular regeneration while minimising free radical damage to help you achieve more youthful and beautiful skin. The collagen is made through an extended boiling process to create a pure, highly concentrated collagen easily absorbed by the skin.


What does The History of Whoo Bichup Ja Yoon Cream do for your skin? Potential properties range from anti-ageing to restoring luster and health.

  • Anti-ageing – Bichup Ja Yoon Cream can address all kinds of skin-ageing effects by awakening the skin’s self-regeneration properties.
  • Health and luster – Along with improving the appearance of skin by addressing ageing effects, Bichup Ja Yoon Cream could boost skin health and appearance by improving luster and reducing dullness.
  • Self-regeneration – Related to its anti-ageing and health effects, Bichup Ja Yoon Cream is formulated to help your skin self-regenerate.

How well does it absorb?

It’s often a challenge for women to find rich moisturisers that absorb easily rather than sit on the surface of skin. The Bichup Ja Yoon Cream is an exception to this.

Bichup Ja Yoon Cream comes in a beautifully designed 60 ml jar, and its fragrance is subtle, not overwhelming. The light texture of the cream suggests it’s not rich, but you’ll find the opposite is true once you apply it to your skin. Easily absorbed, offering a toning effect, and richly moisturising, the cream yields a luxurious, smooth feel while hydrating, plumping up, and protecting your skin.

Using Bichup Ja Yoon Cream

Incorporating Bichup Ja Yoon Cream into your skincare regime is simple. First, cleanse your skin. Then, apply a small amount of the cream after applying The History of Whoo Bichup Ja Saeng Essence.

If you’re looking for a luxurious cream with anti-ageing properties, try the uniquely formulated Bichup Ja Yoon Cream. Combining ancient Korean beauty ingredients with modern science, The History of Whoo Bichup Ja Yoon Cream could help you achieve healthier, more youthful looking skin. Find out more about our Bichup Ja Yoon Cream here.